Three Hands Beef Jerky
Logo Development & Package Design
Programs Used: Adobe Illustrator, Photoshop
Project Origin: Client
Project Purpose: Product Ideation & Design
Year Completed: 2022
As a brand and as a product there are many steps and considerations that require you to stand out on a shelf.
To stand out it takes authenticity and learning the patterns of things such as product placement and where the average consumer’s eye falls when they look at your product.
From branding to designing brand identity pieces, this brand will be one that stands out from all the rest in your local store.
Type Study
The type study does many things, it makes the product stand out and allows the consumer to recognize the product.
The client wanted something that flowed with the Western American theme while also legible.
Aldivaro uses the general theme of Western American bringing the authenticity of Three Hands Beef Jerky to each customer.
Color Palette
A successful color palette accomplishes many things, including simplicity of the design and illustrative features, and adding a general theme to the overall work.
#FBF1D5
R 251 G 241 B 213
C 0% M 4% Y 15% K 2%
#C1986C
R 193 G 152 B 108
C 0% M 16% Y 33% K 24%
#221F1F
R 34 G 31 B 31
C 0% M 1% Y 1% K 87%
Logo Design
The final logo for this brand combined the skeletal structure of a cow skull. Implementing this as the focal point and the majority of the logo allows for the typography to come secondary, the brand name in-between the horns, and the title of the beef jerky and flavor at the middle point of the logo.
